How to Add Featured Section on LinkedIn

Yes — you can add a Featured section to your LinkedIn profile right now; here’s exactly how to add a featured section on LinkedIn and what to feature so recruiters and clients see your best work first.

Why the Featured section matters

• It sits between your About and Activity — prime real estate that gets eyeballs early.
• Featured supports media (images, videos, links, documents) so it communicates value faster than text alone.
• With LinkedIn’s professional audience (huge decision-maker presence), a sharp Featured section moves the needle for hire/partnership signals. As of Mar 2025, LinkedIn reports millions of decision makers and steady user growth globally.

How to add a Featured section (step-by-step)

1. Click Me → View profile on desktop or mobile.
2. Click Add profile section (or the + icon in the Featured area). Choose Add Featured.
3. Then choose: Post, Article, Link, or Media. Save your changes.

Mobile tip: If you can’t find the Featured section, open your profile → tap the pencil icon on your intro → scroll to Featured or use the Add profile section button.

What to put in your Featured section

• Short 30–90s video bio: Warm, human, and builds trust quickly.
• Best performing posts: A featured post on LinkedIn that shows high engagement and active comments.
• One-page frameworks / diagrams: Great for explaining your professional process at a glance.
• Client testimonials or case studies: Use visuals like before/after screenshots and performance metrics.
• Media mentions or newsletters: Build authority by linking to press mentions or your latest newsletter.

Desktop vs Mobile: what viewers see

• Desktop: Shows ~3 Featured items at once with a small carousel to click through.
• Mobile: Typically shows one item at a time — arrange your highest-impact item first.

Troubleshooting: Featured section not showing

If your Featured section on LinkedIn is not showing publicly, try these quick fixes:

1. Confirm you actually added and saved the items in the editor.
2. Check post privacy: Posts added to Featured must be set to Anyone. If a post is private or limited to connections, it won’t display to the general public.
3. Clear app cache or view your profile from a private browser window to bypass propagation delays.
4. If a link thumbnail fails, re-add the link or upload the media directly (PDF/image). Preview failures often happen if the source site blocks LinkedIn’s bots.
5. If issues persist, visit LinkedIn Help and submit a support ticket with screenshots.

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Optimize the Featured section for SEO & AEO

• Use keywords and variations in item titles and descriptions (e.g., “Case study — SaaS onboarding”).
• Link featured items to pages on your site with geo signals if targeting a specific location to help local discoverability.
• Keep filenames and image alt text keyword-rich (e.g., linkedin-featured-section-case-study.jpg).
• Cross-link items in your regular posts to amplify the assets on both your feed and profile.

Real-World Insight

Personal-branding experts highlight the Featured section as one of the most underused profile elements. By adding high-value items like a 60-second intro video or a process diagram, users have seen a 30–50% increase in profile engagement. With LinkedIn’s massive B2B reach in 2025, optimizing this section is essential for capturing decision-makers’ attention.

Quick Checklist

• Add Featured to your profile via the “Me” menu.
• Put your single most persuasive item first.
• Use keywords in the item title and description.
• Ensure visibility is set to “Anyone.”
• Reorder items periodically to match your current professional goals.

FAQs (People Also Ask)

How do I add a Featured section to my LinkedIn profile?
Open your profile → click Add profile section or the + on Featured → choose Post, Article, Media, or Link → save.

Why is the Featured section on LinkedIn not showing?
Usually because visibility is restricted, pages are cached, or link previews are broken. Recheck your settings and clear your browser cache.

What should I put in my LinkedIn Featured section?
Short intro videos, top-performing posts, client testimonials, or downloadable resources that prove your value quickly.

How many items can I have in Featured?
You can add multiple items and reorder them. Desktop shows 3 at a glance, while mobile shows 1.

Can I feature a LinkedIn post on my profile?
Yes — find your post, click the More icon (•••) and choose “Add to featured.”

My featured post thumbnail isn’t showing — what now?
Re-add the link, upload the media directly, or check the source site’s metadata tags.

Your LinkedIn About and Featured sections are powerful tools. Start with a strong hook, add a persuasive featured item, and watch your profile come alive.

Pick your most valuable asset today and add it to your Featured section. Let your profile do the talking.