Yes — you can add a Featured section to your LinkedIn profile right now; here’s exactly how to add featured section on linkedin and what to feature so recruiters and clients see your best work first.
Why the Featured section matters
It sits between your About and Activity — prime real estate that gets eyeballs early.
Featured supports media (images, videos, links, documents) so it communicates value faster than text alone.
With LinkedIn’s professional audience (huge decision-maker presence), a sharp Featured section moves the needle for hire/partnership signals. As of Mar 2025, LinkedIn reports millions of decision makers and steady user growth globally.
How to add a Featured section (step-by-step)
Click Me → View profile on desktop/mobile.
Click Add profile section (or the + in Featured). Choose Add Featured.
Then choose: Post, Article, Link, or Media. Save.
Mobile tip: If you can’t find Featured, open your profile → tap the pencil on intro → scroll to Featured or use Add profile section.
What to put in your Featured section (high-impact items)
Short 30–90s video bio (warm, human, fast trust).
Best performing posts or a featured post LinkedIn that shows engagement and comments.
One-page frameworks / diagrams (intellectual property) — great for explaining process at a glance.
Client testimonials or case study visuals (before/after screenshots, metrics).
Media mentions or your latest newsletter issue to build trust and subscriptions.
Desktop vs Mobile: what viewers see
Desktop shows ~3 Featured items at once and a small carousel to click through.
Mobile typically shows one at a time — arrange your highest-impact item first.
Troubleshooting: Featured section on LinkedIn not showing (quick fixes)
If featured section on LinkedIn not showing or LinkedIn featured section not showing publicly:
Confirm you actually added items (Edit profile → Featured → ensure items are saved).
Check post privacy — posts added to Featured must be set to Anyone or visible to public. If a post is private or limited to connections, it won’t display publicly.
Clear app cache or view from a private browser — sometimes propagation delays or cached profile pages hide new items.
If a link thumbnail fails, re-add the link or upload the media directly (PDF/image) — LinkedIn link previews can fail if the source site blocks bots.
Still broken? Visit LinkedIn Help and submit a support ticket with screenshots.
Optimize the Featured section for SEO & AEO (geo + action)
Use the Focus Keyword and LSI variations in item titles and short descriptions: e.g., “Case study — SaaS onboarding.
Link featured items to pages on your site with geo signals if targeting a location. That helps local discoverability for recruiters searching by place.
Keep filenames and image alt text keyword-rich (e.g.,
linkedin-featured-section-case-study.jpg).Cross-link: add the same item in your posts and pin it as a featured post LinkedIn so feed + profile both amplify the asset.
Real-world callout & small case study
William Arruda’s Forbes piece (Sep 8, 2025) highlights Featured as a top underused element — prime visibility between About and Activity and a strong place for video, press, and frameworks.
Use that insight: add one high-value item today (e.g., a 60s intro video or a 1-page process diagram) and measure profile views over 30 days.
LinkedIn’s professional audience and decision-maker density make profile optimization worthwhile — LinkedIn demographics and user trend pages show strong B2B reach in 2025. Use Featured to capture those decision makers’ attention.
Quick checklist
Add Featured to your profile (Me → View profile → Add profile section → Featured).
Put your single most persuasive item first (video, case study, press).
Use keywords in item title and description.
Check visibility settings to: Anyone.
Reorder items to match your current goals (hire, sell, speak).
FAQs (People Also Ask)
How do I add a Featured section to my LinkedIn profile?
Open your profile → click Add profile section or the + on Featured → choose Post/Article/Media/Link → save.
Why is the Featured section on LinkedIn not showing?
Usually because item visibility is restricted (not public), cached pages, or link preview issues. Recheck visibility, clear cache, or re-add the item.
What should I put in my LinkedIn Featured section?
Short intro videos, best posts, one-page frameworks, client testimonials, press mentions, or downloadable tip sheets. Prioritize items that prove value quickly.
How many items can I have in Featured?
You can add multiple items and reorder them; desktop shows ~3 at a glance, mobile shows 1. Rearrange to highlight the top item first.
How do I add profile section LinkedIn items to Featured?
From the item (post/article) click the More icon → Add to featured, or use Add profile section → Featured and select the item.
Can I feature a LinkedIn post on my profile?
Yes — find your post, click the More icon (•••) and choose “Add to featured.” It will appear in your Featured carousel.
My featured post LinkedIn thumbnail isn't showing — what now?
Re-add the link, upload the media directly, or check the source site’s OG tags; sometimes LinkedIn can’t read the preview.
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