How to Add Featured Section on LinkedIn

How to Add Featured Section on LinkedIn

Yes — you can add a Featured section to your LinkedIn profile right now; here’s exactly how to add featured section on linkedin and what to feature so recruiters and clients see your best work first.

Why the Featured section matters

  • It sits between your About and Activity — prime real estate that gets eyeballs early.

  • Featured supports media (images, videos, links, documents) so it communicates value faster than text alone.

  • With LinkedIn’s professional audience (huge decision-maker presence), a sharp Featured section moves the needle for hire/partnership signals. As of Mar 2025, LinkedIn reports millions of decision makers and steady user growth globally.

How to add a Featured section (step-by-step)

  1. Click Me → View profile on desktop/mobile.

  2. Click Add profile section (or the + in Featured). Choose Add Featured.

  3. Then choose: Post, Article, Link, or Media. Save.

Mobile tip: If you can’t find Featured, open your profile → tap the pencil on intro → scroll to Featured or use Add profile section.

What to put in your Featured section (high-impact items)

  • Short 30–90s video bio (warm, human, fast trust).

  • Best performing posts or a featured post LinkedIn that shows engagement and comments.

  • One-page frameworks / diagrams (intellectual property) — great for explaining process at a glance.

  • Client testimonials or case study visuals (before/after screenshots, metrics).

  • Media mentions or your latest newsletter issue to build trust and subscriptions.

Desktop vs Mobile: what viewers see

  • Desktop shows ~3 Featured items at once and a small carousel to click through.

  • Mobile typically shows one at a time — arrange your highest-impact item first.

Troubleshooting: Featured section on LinkedIn not showing (quick fixes)

If featured section on LinkedIn not showing or LinkedIn featured section not showing publicly:

  1. Confirm you actually added items (Edit profile → Featured → ensure items are saved). 

  2. Check post privacy — posts added to Featured must be set to Anyone or visible to public. If a post is private or limited to connections, it won’t display publicly.

  3. Clear app cache or view from a private browser — sometimes propagation delays or cached profile pages hide new items.

  4. If a link thumbnail fails, re-add the link or upload the media directly (PDF/image) — LinkedIn link previews can fail if the source site blocks bots.

  5. Still broken? Visit LinkedIn Help and submit a support ticket with screenshots.

Optimize the Featured section for SEO & AEO (geo + action)

  • Use the Focus Keyword and LSI variations in item titles and short descriptions: e.g., “Case study — SaaS onboarding.

  • Link featured items to pages on your site with geo signals if targeting a location. That helps local discoverability for recruiters searching by place.

  • Keep filenames and image alt text keyword-rich (e.g., linkedin-featured-section-case-study.jpg).

  • Cross-link: add the same item in your posts and pin it as a featured post LinkedIn so feed + profile both amplify the asset.

Real-world callout & small case study

William Arruda’s Forbes piece (Sep 8, 2025) highlights Featured as a top underused element — prime visibility between About and Activity and a strong place for video, press, and frameworks.

Use that insight: add one high-value item today (e.g., a 60s intro video or a 1-page process diagram) and measure profile views over 30 days.

LinkedIn’s professional audience and decision-maker density make profile optimization worthwhile — LinkedIn demographics and user trend pages show strong B2B reach in 2025. Use Featured to capture those decision makers’ attention.

Quick checklist

  • Add Featured to your profile (Me → View profile → Add profile section → Featured).

  • Put your single most persuasive item first (video, case study, press).

  • Use keywords in item title and description.

  • Check visibility settings to: Anyone.

  • Reorder items to match your current goals (hire, sell, speak).

FAQs (People Also Ask)

Open your profile → click Add profile section or the + on Featured → choose Post/Article/Media/Link → save.

Usually because item visibility is restricted (not public), cached pages, or link preview issues. Recheck visibility, clear cache, or re-add the item.

Short intro videos, best posts, one-page frameworks, client testimonials, press mentions, or downloadable tip sheets. Prioritize items that prove value quickly.

You can add multiple items and reorder them; desktop shows ~3 at a glance, mobile shows 1. Rearrange to highlight the top item first.

From the item (post/article) click the More icon → Add to featured, or use Add profile section → Featured and select the item.

Can I feature a LinkedIn post on my profile?

Yes — find your post, click the More icon (•••) and choose “Add to featured.” It will appear in your Featured carousel.

My featured post LinkedIn thumbnail isn't showing — what now?

Re-add the link, upload the media directly, or check the source site’s OG tags; sometimes LinkedIn can’t read the preview.

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