AI Mode in Google Search: Agentic Reservations & Global Expansion

AI Mode in Google Search: Agentic Reservations & Global Expansion
AI Mode in Google Search

As of August 2025, Google’s AI Mode in Search can now book restaurant reservations, offer personalized dining suggestions, roll out globally in English, and even let you share conversations—all without fluff.

What’s New in AI Mode

Agentic Restaurant Booking

We’ve tested it—AI Mode now handles your dinner reservations.

Set your preferences—like party size, date, time, location, cuisine—and the agent searches platforms like OpenTable, Resy, Ticketmaster, SeatGeek, Booksy, Tock, and more to find real-time availability and link you straight to the booking page.

This relies on Google’s Project Mariner, enabling live web browsing and action on your behalf.

Who Gets Agentic Features

These capabilities are currently rolling out to Google AI Ultra subscribers in the U.S. via an opt-in experiment called “Agentic capabilities in AI Mode” within Search Labs.

Global Rollout in English

AI Mode—once limited to the U.S., UK, and India—is now available across 180+ countries and territories, but only in English so far.

Google plans to add more languages and regions later.

Personalization & Shareability

Personalized Suggestions

In the U.S., users opted into the AI Mode Labs experiment now get personalized results.

For example, ask “I only have an hour, need a quick lunch spot, any suggestions?”—and AI Mode taps your previous AI chats, Google Maps and Search history to tailor suggestions (e.g., “Italian food,” “outdoor seating”).

You control what context you share via your Google Account settings.

Share Conversations

AI Mode now includes a “Share” button (currently in the U.S.), letting you send a link to your AI Mode session.

Recipients can jump in, ask follow-ups, and continue the conversation where you left off. You remain in control—you can delete links anytime.

Read: What is Google AI Mode? How It Changes Search in 2025

What This Means for You (and SEO)

  • Next-level Local SEO: With AI Mode booking capabilities, being local and well-structured helps your business surface in reservations.

  • Content Depth Rewards: AI Mode pulls from multiple sources—structured, depth-rich pages stand out.

  • Need for Structured Data: Schema markup (menus, reservation snippets) matters more than ever.
  • Analytics Blind Spot: Traffic via AI Mode is lumped into regular Search Console data—no separate tracking yet.

Frequently Asked Questions

How does AI Mode book a restaurant reservation?

You describe your preferences (party size, time, location, cuisine), and AI Mode combs through platforms such as OpenTable, Resy, SeatGeek, and others to surface spots, linking you directly to complete the booking.

Is AI Mode available in my country?

Yes—AI Mode is now live in over 180 countries and territories, but only in English for now.

Who can use agentic features like reservations?

Currently, only Google AI Ultra subscribers in the U.S. who opt into the Labs “Agentic capabilities in AI Mode” experiment.

Can I share my AI search?

Absolutely. A “Share” button allows you to send a link; recipients can continue the chat. You control and can delete these links anytime.

How personalized are results?

If you’re in the U.S. and part of the AI Mode Labs experiment, results factor in your past searches, maps activity, and AI chats—starting with dining suggestions.

Conclusion

In just one sweep (August 21, 2025), Google transformed Search with AI Mode—adding real-world booking capabilities, scaling globally, and weaving in personalization and collaboration.

Test AI Mode yourself—focus on local, structured, and rich content that voice assistants love. Add reservation schema, FAQs, and local SEO signals.

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