What is Google AI Mode? How It Changes Search in 2025

What is Google AI Mode? How It Changes Search in 2025

Google AI Mode is a new way to search that uses artificial intelligence to deliver direct, conversational answers instead of just a list of links. As of July 2025, it’s transforming how people find information by understanding questions deeply, handling voice, text, and images, and offering follow-up suggestions that make search smarter and faster.

Discover how AI enhances UX research by providing real-time insights and strategic analysis. Adapt and transform your research methodologies with AI as your partner.

Embracing AI as a UX Research Partner: An Evolution in Insights

In the ever-evolving landscape of user experience (UX) research, AI is emerging as a crucial partner rather than just a tool. This evolution means that AI will not replace UX researchers, but it will redefine their roles for those who adapt. The key is understanding how to partner with AI to streamline processes, enhance insights, and make research more strategic.